Our Story

We pioneered the contemporary fashion jewellery space in India.

Now, we are breaking ground with our hand-picked, trending pieces that exemplify luxury.

We often get asked about the story behind our name.

Our eponymous brand is dedicated to our founder’s most cherished hero – Ivaan, a.k.a Inzu. Ivaan means a gift from god, and at Inzu Jewels, Ivaan is indeed Sneha’s most treasured baby! It is this very emotion that we would like each piece of our versatile jewellery to echo upon our customers.

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Sneha Shah, kick-started operations in October 2021, with the goal of breaking the barriers that modern women face today while shopping for luxury imitation jewellery in the retail space, and that is -exorbitant pricing!

At Inzu Jewels, we strive to bring forth the most breath-taking, trending & elegant jewellery, using high quality & environmentally conscious materials & processes, while still being affordable. Today, our disruptive pricing and unswerving presence, have made us the fastest growing contemporary jewellery brand in India. Sneha likes to think of her curation as a candy store for women, as you’d love to have more than one item & would not leave disappointed.

We understand that our customers are as unique and individual as the pieces we create. That’s why we strive to provide a personalized experience with each purchase, from custom designs to one-on-one consultations. Our commitment to quality extends beyond our products to a delightful customer experience, ensuring that every customer feels valued and appreciated. In addition, our attention to detail ensures that every piece is a work of art that you’ll cherish for years to come.

For women in India, starting a business is a challenge, given the restrictions imposed by family, as well as the limitations of attending to motherly duties. Which is exactly why, Inzu Jewels is proud to be a brand that inspires women with BIG dreams. Sneha truly believes that with determination, creativity, and a little bit of sparkle, anything is possible!

On that note, we look forward to helping you find the perfect statement piece to make your next occasion unforgettable.